Challenge
Align stakeholders around Houston homeownership.
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From the GO archives / Housing & Community Development
Homes for
Houston.
The Dream With the Deadline.
The assignment / At a glance
GO’s Role
Help communicate a shared housing ambition and build support.
Idea
“The Dream With the Deadline.”
Execution
Connect public leaders, builders, Fannie Mae, media, and prospective homeowners around a defined goal.
Results & Evidence
GO’s historical account reports the shared goal of 25,000 homes by 2000 was accomplished.
Relevance Today
Give a shared ambition a clear measure and a deadline.
1995 / A clear goal
25,000 homes.
By the year 2000.
The goal was clear in 1995: 25,000 homes by the year 2000. “The Dream With the Deadline” gave a housing ambition a specific outcome—and a date everyone could work toward.
A shared commitment
The right people.
One goal.
“The Dream With the Deadline” earned buy-in and support from the mayor, the HUD secretary, Fannie Mae, builders, the media and, most importantly, homebuyers. Together, they turned a housing ambition into a shared commitment.
The result
Mission
accomplished.
GO’s historical account reports that the shared goal of 25,000 homes by 2000 was accomplished. The campaign materials below document the original goal; this account does not attribute the full housing outcome to GO alone.
The lesson for the future
A dream.
A deadline.
A shared purpose.
Set a clear goal, bring the people who can make it happen to the table, and give everyone a deadline they can work toward.
Let’s GO make an impact
What’s your
next move?
Bring us the opportunity, the challenge, or the big idea. Let’s define the outcome and put the right specialists around it.
Current initiative / Homes for Houston
A new chapter.
A place to call home.
HOMES FOR HOUSTON + TEXAS MEDICAL CENTER PILOT PROGRAM
powered BY GO | Make An Impact
Explore candidate homesites and the possibilities for attainable homeownership near the Texas Medical Center—the world’s largest medical complex. The interactive explorer brings together 20 parcel candidates, lot information, and home concepts in one place.
Explore homesites & home concepts ↗Pilot planning · Candidate sites are subject to verification and approvals. Explorer access is managed separately.