WHY GO USES OKRs

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A big idea can create the opportunity. OKRs help turn it into results. GO uses Objectives and Key Results to translate strategy into a small number of clearly defined priorities, align people and resources around what matters most, and establish measurable outcomes from the beginning.

The Objective defines where we are going and what we intend to accomplish. The Key Results define how we know we are getting there. By making success measurable, OKRs expose potential gaps, create accountability, accelerate decision-making and keep teams focused on outcomes rather than activity.

For GO, OKRs are not another layer of process. They are a way to eliminate unnecessary process. They help simplify complexity, establish priorities, clarify ownership, measure progress and continuously adjust execution based on what is—and is not—working.

THE BIG IDEA DEFINES THE OPPORTUNITY.
OKRs CREATE THE DISCIPLINE TO DELIVER IT.

OBJECTIVES + KEY RESULTS = MEASURABLE IMPACT.