BECAUSE THE VALUES THAT MATTER NEVER CHANGE.™

Long before there was GO, there were values passed from one generation to the next: dream big, have hope, keep the faith, show kindness, work hard, treat people well, stay curious, create opportunity and leave things better than you found them.

Those values were embodied by Louise and Claude Goswick and carried forward through generations. The world around them changed—and continues to change. Technologies advance. Markets evolve. New ideas create new possibilities. But some things are timeless.

Character. Family. Faith. Hard work. Kindness. Curiosity. Optimism. A belief in what is possible.

They shape how we think, how we work, how we treat people and what we hope to leave behind.

Because the values that matter never change.™

GO is built differently. We are not a traditional advertising agency, consulting firm or collection of departments. 

GO is an organization of experienced specialists, creative thinkers, strategists and subject-matter experts assembled around opportunities where ideas can create meaningful, measurable impact.

Our story begins with Louise and Claude Goswick, whose entrepreneurial spirit, values and belief in hard work helped establish the foundation for what followed. That legacy continues through the leadership of David Goswick and Richard Goswick, and through generations of talented people who have contributed their ideas, expertise and energy to the organization.

Over more than four decades, GO has had the opportunity to identify, recruit, develop and collaborate with exceptional talent. Today, that experience allows us to build the right team around the idea rather than forcing every opportunity through a conventional agency structure.

THE GO TEAM

Depending on the opportunity, GO brings together expertise across strategy, account leadership, brand positioning, creative direction, graphic design, media, digital imaging, photography, film, storytelling, electronic and digital media, public relations, public-private partnerships, finance, legal, culture, networking, research, technology, IoT, artificial intelligence, innovation and impact measurement.

Some are part of the core GO organization. Others are trusted specialists, collaborators and strategic partners developed through decades of relationships. What matters is not where someone sits on an organizational chart. What matters is having the right expertise at the table when it matters.

GO teams are intentionally multidisciplinary. A strategist may work alongside a filmmaker. A creative director alongside a technology expert. A real estate specialist alongside finance, public affairs and community leadership. The objective is to connect disciplines that too often operate separately—and focus them on one clearly defined opportunity.

ONE ORGANIZATION. THE RIGHT EXPERTS. ONE SHARED OBJECTIVE.

We begin with the Big Idea. Then we assemble the people, capabilities and partnerships required to simplify it, execute it and measure it.

That is the GO model:

FIND THE BIG IDEA.™
ASSEMBLE THE RIGHT PEOPLE.
SIMPLIFY IT.
EXECUTE IT.
MEASURE IT.

GO MAKE AN IMPACT.™.

Five Generations 

Let’s GO Make An Impact For The Next Five Generations.